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Subelement P7

HAM ECONOMICS

Section P7B

Specialty and premium markets

What characteristic most distinguishes premium Jamón Ibérico de Bellota from other ham products?

  • The pig breed only
  • The curing time only
  • Correct Answer
    The combination of pig breed, diet, and traditional processing
  • The packaging and marketing
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What legal designation protects traditional European ham products from imitation?

  • International Ham Registry (IHR)
  • Correct Answer
    Protected Designation of Origin (PDO)
  • Global Food Authentication Protocol (GFAP)
  • Traditional Standards Registry (TSR)
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Which of the following factors contributes most to the high price of premium aged hams?

  • Packaging costs
  • Transportation fees
  • Marketing expenses
  • Correct Answer
    Extended aging and storage requirements
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In the specialty ham market, what term refers to hams from pigs of traditional, region-specific breeds?

  • Correct Answer
    Heritage breed hams
  • Antique hams
  • Legacy cuts
  • Throwback selections
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Which market segment has shown the most growth in premium ham sales over the past decade?

  • Institutional food service
  • Military contracts
  • Correct Answer
    Direct-to-consumer and specialty retail
  • Fast food chains
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What economic concept explains why traditionally-produced hams command higher prices despite modern, less expensive production methods?

  • Price fixing
  • Correct Answer
    Perceived value and scarcity
  • Government subsidies
  • Production monopolies
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Which of the following best represents the price differential between standard supermarket ham and top-tier specialty ham?

  • 2-3 times more expensive
  • 4-5 times more expensive
  • 8-10 times more expensive
  • Correct Answer
    15-20 times more expensive
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What marketing approach has most effectively increased the value of premium ham products?

  • Correct Answer
    Storytelling about production methods and tradition
  • Celebrity endorsements
  • Volume discount offers
  • Bright, colorful packaging
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Go to P7A Go to P7C